7 Social Platforms to Help Cement Your Personal Brand - Personal Branding Blog - Stand Out In Your Career Name one digital platform you expect all your key hires to have a presence on and explain why. The following answers are provided by members of Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched StartupCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses. 1. Depends on the Business I would never expect all hires at all companies to be on one platform. Todays digital presence is about deep dives. Instead, I want my team to be involved in platforms unique to our industry, our clients, our areas of speciality and their specific career interests. It shows much more astuteness and experience when they can talk about how they engage online related to the job. Susan LaMotte, Exaqueo 2. LinkedIn Technology plays a crucial role in screening candidates, and social media can be a good source of information.
