STRATEGIC MARKETING & PLANNING - Essay Example
Furthermore, the company operates with the motive of enhancing growth of the company as well as to be determined as an innovative company. Tesco majorly values customers’ needs as well as satisfaction. Furthermore, the company has devised strategies for performing business operations as one of the best retailers worldwide as well as to excel in every sector of business as in food [1] (Tesco, 2013).
Strategies are formulated by companies with the motive of performing activities or operations in order to accomplish objectives as well as goals in a successful manner. Moreover, strategies enable companies to develop competency as well as competitiveness in the market. Strategic marketing is the process through which companies provide or offer products as well as services in markets with better competitiveness in comparison to their rivals (Proctor, 2000). Strategic planning is a process through which companies formulate plans and also executes those plans into actions as well as resources in an effective manner.
